: Things which do not require effort of some sort are seldom worth having.
He was the son of a tax-collector father and a well-known singing teacher mother. His prodigious musical skills were evident fairly early. Trained at the Magdalen College Choir School on a soprano scholarship, he soon began writing songs under the name Ivor Novello.
In his overall career, Novello would write over 250 songs, a large percentage of them uplifting, touchingly sentimental and war-inspired morale boosters. He moved with his family to London in 1914, and became an overnight celebrity after composing the patriotic World War I standard "Keep the Home Fires Burning," which was introduced much later in the film The Lost Squadron (1932).
To honor the work and memory of Mr. Novello, since 1956 the British Academy of Songwriters, Composers and Authors (BASCA), honour and reward excellence in British and Irish songwriting and composing by presenting The Ivor Novello Award. The award has been sponsored by PRS for Music since 1974.